In this design project, I crafted a brochure for a fictitious Starbucks coffee named Stargazer Blend. The intended audience for this brochure was individuals who consider themselves dreamers and enjoy savoring coffee throughout the day.
Drawing inspiration from tarot cards and the art deco style, I carefully curated a visual direction that merged mystique with a touch of classic elegance. The color palette I chose, featuring rich dark green, opulent gold, and warm brown, was purposefully selected to establish a mood that resonated with the concept of stargazing. The stars, serving as a central motif, played a pivotal role in reinforcing the theme and captivating the viewer's attention.
To underscore the brochure's allure, I selected a headline font that exudes sophistication and intrigue. This font choice added an element of elegance to the design. In contrast, I employed a simple sans-serif font for the body copy to complement the headline font, demonstrating my ability to effectively balance different typographic elements within the project. Ultimately, this endeavor highlights my proficiency in seamlessly integrating body copy and headline fonts, showcasing my capacity to work cohesively within a design project.
Skills: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Typography, Hierarchy, Layout, Concepting, Copywriting