For this brief, I was tasked with designing beverage label. Due to my previous experience with fashion design, I decided to associate pieces of clothing with various wines. That is how Sweatpants Rosé came about. The front label would be diecut to look like the piece of clothing with embossed gold lettering and a stitched outline around the border. The back label has a description of the wine I wrote and a dryness scale, as well as the necessary information required to be on wine labels such as the government warning.
Skills Used: Adobe Illustrator, Typography, Copywriting, Concepting, Food Styling
Front of bottle
Back of bottle
Front and Back of Label Series
3D Models of Front of Bottles
Photos by Rob Farrell of Radlund Photography Studio